Executive Summary
Trasia is a web interface for trading perpetual markets, managing account activity, and participating in Asia Points.
Objectives
Objectives and KPIs are designed around the project's engagement model and reward-driven growth strategy.
Awareness
Creating visibility among the right audiences and establishing consistent market presence.
Conversion
Converting attention into meaningful participation. This stage focuses on turning awareness into real awareness among the people who matter.
Retention
Keeping users around is where the value gets created. This phase focuses on building habits, relationships, and reasons for people to stay involved.
User Acquisition Strategy
Every activity from the execution plan, grouped by the phase it runs in.
Acquisition & Distribution Flow
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Acquisition & Distribution Flow
An acquisition funnel that converts communities into active Trasia users.
Community Distribution
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Community Distribution
Onboard token-gated Web3 communities through targeted acquisition campaign. CoConnect will manage the entire campaign flow end to end and coordinated to build awareness and convert traders into Trasia platform users.
- Identify and confirm Alpha groups and token-gated Web3 communities.
- Launch campaigns encouraging account creation, sign ups, and recurring activity.
- Execute end-to-end campaigns with performance tracking, analytics, and continuous optimization
X Spaces Program
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X Spaces Program
A recurring program of expert-led X Spaces designed to keep the project visible, involved in relevant conversations and connected to their wider ecosystem.
- 4 professionally hosted Spaces per month
- Panelist coordination and outreach
- Execute space with performance tracking and continuous optimization
Community Management
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Community Management
24/7 community moderation & management. Aimed at optimizing user retention, security, and engagement across Discord and Telegram.
- 24/7 Moderation Coverage
- 1 Community Manager & 4 Dedicated Moderators
- Custom bot setup & optimization
- Ongoing strategy & alignment calls
Engagement Structure
- ✓ Strategic Advisory
- ✓ 100+ Token-Gated Communities
- ✓ X Spaces Program
- ✓ End-to-End Campaign Management
- ✓ Weekly Performance Reports
- ✓ Everything in Growth
- ✓ 200+ Token-Gated Communities
- ✓ Community Management & 24/7 Moderation
- ✓ Micro KOL Activation
- ✓ Custom Campaign Strategy
Strategy & Onboarding
- ✓ Custom campaign strategy & positioning
- ✓ Onboarding into token-gated communities
- ✓ Coordinating and Hosting X Spaces
Distribution & Execution
- ✓ Expanded distribution across communities
- ✓ Coordinating and Hosting X Spaces
- ✓ Weekly performance reporting
Retention & Results
- ✓ Finalize distribution across communities
- ✓ Coordinating and Hosting X Spaces
Case Studies
dYdX: Trader Acquisition & Retention Growth
Activated trading-native communities and converted engagement into on-platform activity, while strategic ecosystem partnerships amplified participation and trading volume.
NitroGraph: Testnet Launch & User Acquisition
Deployed NitroGraph's testnet and executed a phased onchain activation campaign that served as both a user acquisition funnel and a social growth engine, driving sustained participation across the ecosystem.
Outcome: Funded Accounts & Exclusive Badges
Built the campaign around funded accounts and badge activations, rewarding high-signal users and traders who had already proven meaningful on-chain activity.
Previous Campaigns by CoConnect
View our go-to-market case studies across DeFi, NFT, trading, and Web3 infrastructure. Real results from real campaigns, with on-chain proof where available.
CoConnect is a hybrid incubator and accelerator for on-chain teams. We combine strategic incubation with hands-on execution and embed alongside founders from early traction through post-TGE to drive user acquisition, liquidity, and ecosystem growth.
Our focus is building compounding growth systems that turn attention into actual usage, real builders, and users who stick around.